Thursday, October 28, 2010

Maurer Marketing Minutes #33-Diane Krueger-Contagious! Cure for the Common

Maurer Marketing Minutes #33-Diane Krueger-Contagious-Cure for the Common

IMG_0512Diane Krueger, the Brand Identity Artist at Contagious: Cure for the Common reminds us that a company’s logo is the starting point of the entire corporate image. The logo should be used with continuity across all your marketing materials and puts your identity in front of your clients and potential customers. She also talks about dressing up your work environment with your logo and company philosophy.

Follow Diane on Facebook http://www.facebook.com/pages/Novi-MI/Contagiousa-cure-for-the-common/125874684090303 or contact her at 248-219-5520 or visit her website at www.contagiousllc.com

Direct download: MMM-33-Diane_Krueger-Contagious.mp3 

Saturday, October 16, 2010

Maurer Marketing Minutes #32-Lisa Lapides Sawicki-Lapides Publicity Giragosian

Maurer Marketing Minutes #32-Lisa Lapides Sawicki-Lapides Publicity Giragosian

Lisa Lapides If anyone would know about what’s newsworthy, it’s Lisa Lapides Sawicki. For 30 years, she has been guiding her clients on ways to get noticed in the media. She shares her insights on how to find your newsworthy angle and get ahead of those competing for the limited media attention available for business owners. Visit her website www.lapidespublicity.com,  email her at LisaPublicity@gmail.com or call 248-399-3311.

Direct download: Direct download: MMM-32-Lisa_Lapides-Lapides_Giragosian_Publicity.mp3

Tuesday, October 12, 2010

Maurer Marketing Minutes #31-Linda Kleist-Identity Graphic Design

Maurer Marketing Minutes #31-Linda Kleist-Identity Graphic Design

image According to Linda Kleist, Marketing Director at Identity Graphic Design, business owners need to pay close attention to their visual brand. “Brand” is a buzz word and in this case, represents the face of your business. Your logo can help or hinder the business, as it is the first impression that you project out into the world. You can reach Linda at 586-558-9795, email Linda@IdentityGraphicDesign.com or at her website www.IdentityGraphicDesign.com.

Direct download: MMM-31-Linda_Kleist-Marketing_Director-Identity_Graphic_Design.mp3

Friday, October 8, 2010

Maurer Marketing Minutes #30-Beverly Cornell-Mango Languages

Maurer Marketing Minutes #30-Beverly Cornell-Mango Languages
Beverly In Part 3 of our three-part interview, Beverly Cornell, Marketing and Social Media Director at Mango Languages, discusses what and what not to share on social media sites. She encourages users to share their “human” side, as well as reflecting their business personality as well. You need to know who your audience is and provide engaging content to interest them as followers. Contact Beverly directly at 248-254-7450 ext. 824 or email Beverly.Cornell@mangolanguages.com or visit Mango’s website at www.mangolanguages.com
Direct download: MMM-30-Beverly_Cornell-Mango_Languages.mp3

Wednesday, October 6, 2010

Maurer Marketing Minutes #29-Beverly Cornell-Mango Languages #2

Maurer Marketing Minutes #29-Beverly Cornell-Mango Languages
Beverly What is the personality of your ideal target customer? In Part 2 of our three-part interview, Beverly Cornell-McGlynn, Marketing and Social Media Expert and author of "Lemonade Tales", (formerly Marketing Director at Mango Languages), helps us to get clear on how to profile our potential clients and work within our budget to get the best ROI for our money. Find out more about Beverly at www.linkedin.com/in/beverlycornell or email her at beverlyrcornell@gmail.com.
Direct download: MMM-29-Beverly_Cornell-Mango_Languages-2.mp3

Friday, October 1, 2010

Maurer Marketing Minutes #28-Beverly Cornell-Mango Languages

Maurer Marketing Minutes #28-Beverly Cornell-Mango Languages
Beverly If your business brand was a person, what would he/she look like? Beverly Cornell-McGlynn, former Marketing and Social Media Director at Mango Languages, encourages business owners to put “fun” in their marketing effort. She says that by capturing your unique business personality in promoting your service or product, you will catch the attention of potential clients in a big way. The marketing strategy she instituted at Mango is a prime example. Contact Beverly at beverlyrcornell@gmail.com.
Direct download: MMM-28-Beverly_Cornell-Mango_Languages.mp3