Mktg Tips #1-21

Aug. 6    Marketing Tip #21:  How’s your netiquette? Take this short quiz at              

Aug. 2, 2012   Marketing Tip #20: First it was Facebook, then Twitter, Foursquare and Klout. Now Pinterest ( is the fastest rising social network. A virtual bulletin board, Pinterest gives users a chance to organize and share favorite things they find online such as authors, books, travel destinations, recipes, and so much more. Or you can create your own bulletin board. Have no clue what I’m talking about? Learn all about this popular form of visual online interaction at a free class at the West Bloomfield Twp Public Library on Tuesday, August 28 at 6:30 p.m. Registration is required. and click on “Programs.”


Aug. 1, 2012   Marketing Tip #19: For most business people, August is a slow month. As the lazy days of summer wind down, it’s the most popular time for vacations before the kids go back to school. During this short lull, it is also the perfect time to update the contact information in your database. Once that’s current, you can use the list to update the addresses in your emailing service, as well as use it as a guide to invite contacts to Facebook or your other social media sites.  

July 31, 2012   Marketing Tip #18: Email is used far more than Facebook and Twitter combined and is central to everything a person does, online and offline, every single day. Facebook measures 60 million updates daily. Twitter, 140 million tweets per day.  Email? 188 billion messages are sent per day. Your email list is the core of your business. For best results, you must grow your list organically and you must do it by offering value to your followers. Read Yasmin Bendorr’s blog post on 22 Simple Tips to Grow Your Email List Organically at  

July 30, 2012  Marketing Tip #17: When you commit to writing a blog or e-newsletter, you need to provide consistent content related to your field of expertise. Of course you must create your own content as a basis for your posts, but you can also supplement them with information produced by other people in your same market. Finding and sharing high quality and relevant content not only increases the volume of your content, it is a terrific way to build trust with your followers. Read more: 4 Ways to Use Other People's Content

July 27, 2012 Marketing Tip #16: You can tweet smarter by rewriting your best tweets and post different times during the day. Don’t let your followers miss an informative article or link just because they aren’t on Twitter reading their feed at the time your tweet showed up. This will work for Facebook posts as well.

July 26, 2012  Marketing Tip # 15: “Remember that a person’s name is, to that person, the sweetest sound in any language; it is the badge of individuality.” – Dale Carnegie. If you want to be remembered by the people you meet, be curious, be interested, give them your full attention, and mention their name at least three times in the conversation.

July 25, 2012 Marketing Tip # 14: As much as we don’t like them, nametags at networking events are a way of saying “I’m open for business!” Wear them off the right shoulder so it is easily noticed by people shaking your hand. Put your name first, business name second and make your writing easy to read. If you have a catchy tagline, you might substitute that for the business name as a conversation starter. 


July 24, 2012   Marketing Tip # 13:  “Enthusiasm is that ingredient of vitality mixed with a firm belief in what you are doing that ensures the success of any project you undertake”. Dale Carnegie wrote this in 1936, in his ever popular book, “How to Win Friends and Influence People”. The Carnegie principles are presented in courses, seminars and workshops in the U.S. and around the world. The program offers training centering around effective communication, human relations and self-confidence. As a 2005 graduate of the Dale Carnegie public speaking course, I highly recommend the program to anyone who is serious about marketing themselves.

July 2012  Marketing Tip #12: The sole purpose of internet marketing is to get people’s attention. How do you break through the noise and clutter to reach your potential customer? It all boils down to a marketing strategy. Here are three social media tips that help you stand out in the overcrowded internet world and save you hours of frustration.

July 20, 2012  Marketing Tip #11: Don't have a website or blog? For a quick brand-building fix, first register your own domain name (Check out or, if you don't have one). Then redirect people to your LinkedIn profile until you have your own website or blog. Of course, you will then need to make sure your LinkedIn profile is up-to-date. Need help setting up a website, blog or LinkedIn profile? I'll be happy to help.

July 19, 2012  Marketing Tip #10: When sending out press releases, don't overlook  Patch, an AOL-owned portal in 22 states, let's readers subscribe to daily email alerts so they don't miss any local news. A few months ago, I sent a press release to Joni Hubred-Golden, editor of the Farmington/Farm Hills Patch. She used my press release to create a feature story about a dinner/fundraiser for my client, Heartfelt Harvest. At the dinner, more than half of the attendees said they came due to the article in the Patch. Check out a Patch that covers your area.

July 18, 2012 Marketing Tip #9: When compiling a media list, be sure to note the publication deadlines. When submitting a request to have a program publicized, most newspapers like to be notified four weeks prior to the event. Magazines that are published monthly might prefer three months in advance. In addition, the more time the editors have to work with, the more chance your information will run multiple times over consecutive issues.

July 17, 2012   Marketing Tip #8: Have you set up a marketing strategy for using social media? When is Facebook most effective? How do you determine if using Twitter or LinkedIn is right for you? Recently, the business consultant network Zintro monitored more than a dozen sources including Facebook, Twitter, Linkedin, Google, Mashable and put together an easy to follow infographic, explaining the top social media sites and how to use them to get your message out.

July 16, 2012   Marketing Tip #7: Want to produce your own television programming to air on Public Access Cable? there is a free online class to teach you everything you ever wanted to know about how to do it.  Brian Golden, resident expert at SWOCC Studios (Southwest Oakland Cable Commission) in Farmington, shares his expertise in an easy-to-follow, step-by-step, 12 hour course. 

July 13, 2012    Marketing Tip #6:  How do you keep track of all the user ID’s and passwords that you use for all the websites and blogs you frequent? Why not do what I do and keep them all together in an old-fashioned address book – not in a file on your computer. You can put the pertinent information in alphabetical order and have it handy all in one place. 
Comment: Elisabeth Garbeil: Bad idea - someone gets ahold of it and they have everything you own, plus can rack up tons. There are lots of applications that will let you do the same thing in a much more secure manner, plus typing it in for you! Most of them are free, some are paid. - I think I need to write a blog post on this one :-).

Sandra Eskovitz Maurer I've had a PC die, lost at least two thumb drives and my granddaughter had her laptop stolen. I keep the book in a safe place so no one would even know I have it . . . . . I'm just saying.

July 12, 2012   Marketing Tip #5: Are you familiar with Animoto, a website that let’s you turn your photos into a video format? Simply create an account, gather a collection of your photos, type some text, arrange the photos to your liking, choose your music and it’s done. You can post the video on your blog, website or anywhere you want. A free Animoto account allows you to produce a 30-second video. For as little as $5 per month, you can produce longer videos but only for non-commercial use. Why not use last year’s photos to promote this year’s event?

July 12, 2012   Marketing Tip #4: Are you an author wondering how to get your book your on the best seller list? Or position yourself as an expert in your field? Jack Canfield and Steve Harrison have teamed up create free training for anyone who’s written a book or plans to someday. Get their latest video, “How to Think Big As An Author – Bigger Than You Ever Imagined”

July 11, 2012   Marketing Tip #3 : You are showing your age if you are making this common mistake. When typing your social media posts, press releases, blogs, articles, etc, tap the space bar only once, not twice, at the end of a sentence, after the period, before continuing to the next sentence. The double space rule went out with the typewriter.

July 10, 2012    Marketing Tip #2: Don’t clone the posts you are sharing on Facebook, Linkedin & Twitter. You can post the identical information, just rewrite it for each site. People who follow you on all your social media sites don’t want to be reading the same post multiple times.


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