Maurer Marketing Mintues-#49-Corey Perlman-eBoot Camp-eNewsletters In the third interview of a three-part series, Corey Perlman, author of eBoot Camp, gives tips on how to use e-newsletters as an effective marketing tool as well as a means of keeping yourself in front of customers and business associates. He suggests that you keep the missive short, include links to other sites and make sure its full of valuable information. In addition, he recommends using a “sexy” subject line to grab attention and get the e-newsletter read. And above all, he said, it should be consistent. You can contact Corey through his website www.theebootcamp.com.
In the second of a three-part series, Corey Perlman, author of eBootCamp, describes blogging in concise and easy to understand language. He explains what a blog is and why you want to have one. One reason is that it’s a living, breathing webpage that allows you to post fresh content consistently. By updating your blog on a weekly or daily basis, Google and other search engines will pick up your content much quicker than before. And, of course, the more people who read or listen to your blog, the more influence and power you exert in your industry. But it’s not a simple process. You can contact Corey through his website www.theebootcamp.com.
At Maurer Marketing & Media, my clients learn how to establish their credibility as experts in their industry and position themselves to sell more of their products and services. We start by creating a marketing strategy and implementing it. This may include incorporating an online presence through social media as well as using the more traditional marketing techniques. As a former newspaper publisher/editor, freelance writer, media buyer and radio/television producer, I bring 25 years of experience to the table. How can I help you to brand and expand your business? Email Sandra@MaurerMarketingMinutes.com.
To hear more about Maurer Marketing & Media, listen to Blog Post #50.
The radio show portion of Maurer Marketing Minutes (Posts #1-50) is produced by Two Floors Down Productions, LLC. an internet media creation company.
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Maurer Marketing Mintues-#49-Corey Perlman-eBoot Camp-eNewsletters
In the third interview of a three-part series, Corey Perlman, author of eBoot Camp, gives tips on how to use e-newsletters as an effective marketing tool as well as a means of keeping yourself in front of customers and business associates. He suggests that you keep the missive short, include links to other sites and make sure its full of valuable information. In addition, he recommends using a “sexy” subject line to grab attention and get the e-newsletter read. And above all, he said, it should be consistent. You can contact Corey through his website www.theebootcamp.com.
