Maurer Marketing Mintues-#49-Corey Perlman-eBoot Camp-eNewsletters
In the third interview of a three-part series, Corey Perlman, author of eBoot Camp, gives tips on how to use e-newsletters as an effective marketing tool as well as a means of keeping yourself in front of customers and business associates. He suggests that you keep the missive short, include links to other sites and make sure its full of valuable information. In addition, he recommends using a “sexy” subject line to grab attention and get the e-newsletter read. And above all, he said, it should be consistent. You can contact Corey through his website www.theebootcamp.com.
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