More Tips For Your Display at the Expo

Part 4 of 6
More tips to remember when building your display for a trade show or business expo:

Offering candy in a big bowl, in assorted kinds and colors, is another way to attract people to your display. While they are standing there picking out their favorites, you have a window of time to start a conversation.

Offer a show discount. Everyone loves a bargain. A third or half off the cost of the product or service is a good deal! Make it a limited time offer to insure a quicker response.

Prior to the event, let everyone in your current database know that you will be at the show. You can include an invitation for them to visit you at the event in your e-newsletter, on FaceBook, or in a separate emailing. Attach a free pass to the event if it is available. You can also let them know that you will be offering a special discount on your product or service at the show.

Make sure you talk to the show organizers a week before the event, even if you’ve done the show before. It’s always good to know what to expect or to confirm any needs you might have, such as a location with an electric outlet.

Ask the show organizers if there will be a raffle or door prize give-away to which you could contribute. It’s always a good thing to have your company name announced over the loud speaker for all to hear.

Next Post: Trade Show Etiquette