With the vast use of social media and the internet, most people may consider using paper flyers as their promotional material a bit old-fashioned. But if you think of all the people who don’t use the internet or those who aren’t connected to your online social network, there is still an untapped customer base for your business.
Let’s use a landscaping company as an example in this article. They are seasonal and travel from one side of town to the other servicing their customers. It makes sense for them to have flyers to distribute throughout the neighborhoods they are already working in to attract new customers.
Keep in mind that a flyer is simply a call to action. Whether you design the flyer yourself or have it professionally done,there are a few things to keep in mind:
- The purpose of the flyer is to educate and inform the public of what you have to offer.
- It should be clear and easy to read at a glance. You don’t want to cram so much information onto the flyer that it’s difficult to sort the message out.
- You need to have a specific purpose in mind. Our landscaper could offer “Spring Cleanup” as a service and be handing out the flyer in the winter.
- To further call attention to the piece, you might offer a discount “coupon” or special price for new customers.
- It should include your company name, logo, addresses, phone number and website address, prominently displayed in bold type.
The United States Postal Service now offers an “Every Door Direct Mail Program” that is affordable and quite efficient. For a fee, starting at $ 0.17.5 per piece or 500 flyers mailed for $87.50 or less, you are able to target a specific area based on your particular demographics and there is no need to purchase a mailing list. You give them the flyer and they do the work. There are more details at www.USPS.com/business/every-door-direct-mail
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