Maurer Marketing Minutes #4-Sara Kravitz-Balance Communications
Press Releases are often referred to as “earned media” or free publicity that gets you and your company noticed in print and broadcast markets. According to Sara Kravitz, Marketing Communications Specialist and owner of Balance Communications, getting that news published in the local newspapers and online is the best form of self-promotion. Sara gives do-it-yourself tips on how to write a press release and develop content for a website. Contact her at sarakravitz@sbcglobal.net, or by phone at 248-787-9854.Direct download: Sara_Kravitz-Balance_Communications.MP3
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