Marketing Tip #22 / E-Newsletter vs. Blogging

Blogging expert, Andy Wibbels, is often asked if it is better to use an e-mail newsletter or a blog. His answer: Use both! “A blog makes managing your past newsletter archives easier, brings newsletter readers to your site, and centralizes responses and feedback. Instead of having to mess around with getting each edition of your newsletter online, you simply add the newsletter to your blog and it’s online immediately and archived for posterity. Also, if your newsletters are archived, they can be indexed more easily by search engines, providing you and your newsletter with increased visibility.” From “Blog Wild! A Guide for Small Business Blogging.  www.GoBlogWild.com