Maurer Marketing Minutes #40-Cliff Suttle-“How to become meeting Royalty”

Maurer Marketing Minutes #40-Cliff Suttle-"How to become meeting Royalty"
In his upcoming book, “How to Become Meeting Royalty”, Cliff Suttle, owner of Excite Your Audience, points out that meetings can be one of the most productive things you can do in your business, if they are run well. In the third installment of our three-part interview, Cliff tells how to act as the translator between clashing personalities in the meeting. Find out more about Cliff at his website www.ExciteYourAudience.com, or call him at 248-348-1023 or email him at Cliff@CliffSuttle.com.

Cliff Suttle-“The Anti-Elevator Speech”
Cliff Suttle-Public Speaking

Maurer Marketing Minutes #39-Cliff Suttle-Public Speaking

Maurer Marketing Minutes #39-Cliff Suttle-Public Speaking
Self promoting your book takes hard work. Once you’ve published it, the books don’t fly off the shelf by magic. In the second of a three-part interview, Cliff Suttle, owner of Excite Your Audience, Executive Coach and author of “The Anti-Elevator Speech”, explains how important it is to get out and speak to groups and deliver a message worth hearing.  Find out more about Cliff at his website www.ExciteYourAudience.com, or call him at 248-348-1023 or email him at Cliff@CliffSuttle.com.

Cliff Suttle-“The anti-elevator Speech”
Cliff Suttle-“How to become meeting Royalty”

Maurer Marketing Minutes #38-Cliff Suttle-Excite your Audience #1

Maurer Marketing Minutes #38-Cliff Suttle-Excite Your Audience #1
In the first of a three-part interview, Cliff Suttle, owner of Excite Your Audience, Executive Coach and author of “The Anti-Elevator Speech”, describes the traditional 30- or 60-second “elevator pitch” as just a glorified commercial. “We hate commercials and usually tune them out.” As an alternative, Suttle promotes engaging an individual in conversation by hooking them with a tag line, giving them just enough information to interest them. Then “shut up and make them ask for more”. Find out more about Cliff at his website www.ExciteYourAudience.com, or call him at 248-348-1023 or email him at Cliff@CliffSuttle.com.

Cliff Suttle-Public Speaking
Cliff Suttle-“How to become Meeting Royalty”

Maurer Marketing Minutes #37-Corinne Barringer-Barringer Consultants

Maurer Marketing Minutes #37-Corinne Barringer-Barringer Consultants
Do you realize that the sound of your voice contributes to the first impression you project on people you meet? In our interview, Corinne Barringer, owner of Barringer Consultants, explains how your voice is a critical component in how others perceive you; how loud you talk, your rate of speed, your accent, etc., all impact the impression you give to others.  Corinne gives suggestions on how we can become aware of how others hear our voice and to make changes if necessary.  Contact her at 248-561-9520 or email at info@barringerconsultants.com.
Website: www.BarringerConsultants.com

Maurer Marketing Minutes #36-Jean Tobin Zawlocki-“Help! My company is going out of business! What do I do now?”

Maurer Marketing Minutes #36-Jean Tobin Zawlocki-"Help! My company is going out of business! What do I do now?

After 22 years in the Human Resource industry, Jean Tobin Zawlocki wrote “Help! My Company is Going Out of Business, What Do I Do Now?” What she didn’t realize is that when you finish the book and it is published, the author has to self-promote the book. Without hiring a Public Relations professional or a working knowledge of social media options, Jean has found that getting the word out about the book is taking “three times longer than I ever imagined”. Hear about my newest client’s adventures in self-promotion. Contact her at jmzawlocki@yahoo.com or view her profile at www.linkedin.com/in/jeanzawlocki.

Maurer Marketing Minutes #35-Brian Golden-Public Access TV-S.W.O.C.C.

Maurer Marketing Minutes #35-Brian Golden-Public Access TV-SWOCC

The U.S. Constitution’s first amendment guarantees our right to freedom of speech. Public access television is the government’s way to give citizens a means to voice their ideas and ideals. Locally, SWOCC (the Southwestern Oakland Cable Commission) has a state-of-the-art facility that is open to residents of Farmington, Farmington Hills and Novi, but there are facilities available all over the country open to the public. Brian Golden, the Chair of the SWOCC Public Access Promotion Committee and the owner/producer at f/x Video Productions, explains how to use the public access studios to produce your own television program. Contact Brian at 248-701-8112, email bgolden@pastways.info, or his website http://www.pastways.info.

Maurer Marketing Minutes #34-Aaron Beals-Ring Ring

Maurer Marketing Minutes #34-Aaron Beals-Ring Ring

 

Aaron Beals of Ring Ring LLC, promotes creative marketing through toll-free vanity telephone numbers. These numbers are effective as a branding tool to make your advertising memorable no matter what media you are using: internet, radio, television, newspapers or magazines. He can be reached at aaron.beals@ringringllc.com. 866-RingRing or visit his website at www.ringringllc.com.

Direct download: MMM-34-Aaron_Beals-RingRing.mp3

Maurer Marketing Minutes #33-Diane Krueger-Contagious! Cure for the Common

Maurer Marketing Minutes #33-Diane Krueger-Contagious-Cure for the Common

Diane Krueger, the Brand Identity Artist at Contagious: Cure for the Common reminds us that a company’s logo is the starting point of the entire corporate image. The logo should be used with continuity across all your marketing materials and puts your identity in front of your clients and potential customers. She also talks about dressing up your work environment with your logo and company philosophy.

Follow Diane on Facebook http://www.facebook.com/pages/Novi-MI/Contagiousa-cure-for-the-common/125874684090303 or contact her at 248-219-5520 or visit her website at www.contagiousllc.com

Direct download: MMM-33-Diane_Krueger-Contagious.mp3 

Maurer Marketing Minutes #32-Lisa Lapides Sawicki-Lapides Publicity Giragosian

Maurer Marketing Minutes #32-Lisa Lapides Sawicki-Lapides Publicity Giragosian

If anyone would know about what’s newsworthy, it’s Lisa Lapides Sawicki. For 30 years, she has been guiding her clients on ways to get noticed in the media. She shares her insights on how to find your newsworthy angle and get ahead of those competing for the limited media attention available for business owners. Visit her website www.lapidespublicity.com,  email her at LisaPublicity@gmail.com or call 248-399-3311.

Direct download: Direct download: MMM-32-Lisa_Lapides-Lapides_Giragosian_Publicity.mp3

Maurer Marketing Minutes #31-Linda Kleist-Identity Graphic Design

Maurer Marketing Minutes #31-Linda Kleist-Identity Graphic Design

According to Linda Kleist, Marketing Director at Identity Graphic Design, business owners need to pay close attention to their visual brand. “Brand” is a buzz word and in this case, represents the face of your business. Your logo can help or hinder the business, as it is the first impression that you project out into the world. You can reach Linda at 586-558-9795, email Linda@IdentityGraphicDesign.com or at her website www.IdentityGraphicDesign.com.

Direct download: MMM-31-Linda_Kleist-Marketing_Director-Identity_Graphic_Design.mp3

Maurer Marketing Minutes #30-Beverly Cornell-Mango Languages

Maurer Marketing Minutes #30-Beverly Cornell-Mango Languages
In Part 3 of our three-part interview, Beverly Cornell, Marketing and Social Media Director at Mango Languages, discusses what and what not to share on social media sites. She encourages users to share their “human” side, as well as reflecting their business personality as well. You need to know who your audience is and provide engaging content to interest them as followers. Contact Beverly directly at 248-254-7450 ext. 824 or email Beverly.Cornell@mangolanguages.com or visit Mango’s website at www.mangolanguages.com
Direct download: MMM-30-Beverly_Cornell-Mango_Languages.mp3

Maurer Marketing Minutes #29-Beverly Cornell-Mango Languages #2

Maurer Marketing Minutes #29-Beverly Cornell-Mango Languages
What is the personality of your ideal target customer? In Part 2 of our three-part interview, Beverly Cornell-McGlynn, Marketing and Social Media Expert and author of "Lemonade Tales", (formerly Marketing Director at Mango Languages), helps us to get clear on how to profile our potential clients and work within our budget to get the best ROI for our money. Find out more about Beverly at www.linkedin.com/in/beverlycornell or email her at beverlyrcornell@gmail.com.
Direct download: MMM-29-Beverly_Cornell-Mango_Languages-2.mp3

Maurer Marketing Minutes #28-Beverly Cornell-Mango Languages

Maurer Marketing Minutes #28-Beverly Cornell-Mango Languages
If your business brand was a person, what would he/she look like? Beverly Cornell-McGlynn, former Marketing and Social Media Director at Mango Languages, encourages business owners to put “fun” in their marketing effort. She says that by capturing your unique business personality in promoting your service or product, you will catch the attention of potential clients in a big way. The marketing strategy she instituted at Mango is a prime example. Contact Beverly at beverlyrcornell@gmail.com.
Direct download: MMM-28-Beverly_Cornell-Mango_Languages.mp3

Maurer Marketing Minutes 27-Barry Demp-Barry Demp Coaching

Maurer Marketing Minutes #27-Barry Demp-Barry Demp Coaching
Barry Demp, of Barry Demp Coaching, has coined the phrase “Social Capitalism”, which refers to the process of building business relationships and taking advantage of networking opportunities. In our interview, he discusses customizing your networking to reach your target customer and how to prioritize the time you devote to networking. Check out his website, www.dempcoaching.com, for more invaluable advice from the first Master Certified Coach in Michigan.
Direct download: MMM-27-Barry_Demp-Barry_Demp_Coaching.mp3

Maurer Marketing Minutes #26-Dan Walker-“The Customer’s Way”

Maurer Marketing Minutes #26-Dan Walker-The Customer's Way
When Dan Walker wrote and published his book, “The Customer’s Way”, he began to build credibility in his field and set himself up as an expert. The book, which presents a novel approach to building better customer relations, has become a marketing tool for informing his clients exactly what he does as well as being an informative and fun way to deliver his message to all his business constituents. Dan can be reached via email at dan@riversendconsulting.com, or by phone at 248-770-2554 or visit his website at www.RiversEndConsulting.com.
Direct download: MMM-26-Dan_Walker-Author_of_The_Customers_Way.mp3

Maurer Marketing Minutes #25-Ellen Brisson-Career and Personal Coach

Maurer Marketing Minutes #25-Ellen Brisson-Career and Personal Coach
Certified Career and Personal Coach Ellen Brisson reminds entrepreneurs that when starting a new business, they need to make sure that the business fits their personality and lifestyle. For example, if you are not a morning person, you may want to adjust your working hours around that. Another example would be when your skill set lies as a sales person but you are not strong on administrative tasks, you have the option of hiring someone for that purpose. Ellen can be reached by email at EKBrisson@aol.com or call 248-545-4646.
Direct download: MMM_25-Ellen_Brisson-Business_Coach.mp3

Maurer Marketing Minutes #24-Preston True-TechnoBiz Coach

Maurer Marketing Minutes #24-Preston True-TechnoBiz Coach
As a TechnoBiz Coach, Preston True, of Accomplishment Coaching, decodes the mystery of getting a clear and concise marketing message out to your potential customers. Hear about the three most common mistakes that people make in executing their marketing tactics. It’s easy to reach Preston by calling 248-219-9435, emailing him at preston@prestontrue.com or visit his website at www.technobizcoach.com.
Direct download: MMM-24-Preston_True-TechnoBizCoach-Accomplishment_Coaching.MP3

Maurer Marketing Minutes 23-Mark Besh-Visual Impact

Maurer Marketing Minutes #23-Mark Besh-Visual Impact

Mark Besh, multimedia expert and Principal at Visual Impact agrees with our former guest, Kevin Krason, that video is becoming the most important media to get your company, product or service message noticed and ranked higher on the search engines. Mark talks about the benefits to business owners in using video to reach their customers and how to get the advertisement seen by the virtual community. Mark is happy to hear from you at mbesh@4vis.com or 248-548-7000 or visit his website at www.4vis.com
Direct download: MMM-23-Mark_Besh-Visual_Impact.MP3

Maurer Marketing Minutes #22-Tom Harris-Marketing Coach/Business Motivator

Maurer Marketing Minutes #22-Tom Harris-Marketing Coach-Business Motivator
Why should a business person have a blog? According to Tom Harris, Marketing Coach and Business Motivator, it establishes online credibility and sets you up as an expert in your field. He gives an in-depth explanation on how to position your blog and target your ideal customer. Email him at tom@tomharris.us, call 877-901-9977 or read his blog at www.tomharris.us.
Direct download: MMM-22-Tom_Harris-Speaker-Marketing_Coach-Business_Motivator.mp3

Maurer Marketing Minutes #21-Kevin Krason-BizNet Internet Solutions-2

Maurer Marketing Minutes #21-Kevin Krason-2 BizNet Internet Solutions
In Part Two of our two-part interview, Kevin Krason, Digital Expert and President of Biznet Internet Solutions, makes some predictions on the future of digital marketing. He says the focus will be on the expansion of online video content and portable access to the web from your cell phone. Kevin can be reached by phone at 248-560-9000, email him at kkrason@biznetis.net or visit his website at www.biznetis.net.
Direct download: MMM-21-Kevin_Krason-Biznet_Internet_Solutions-2.mp3

Maurer Marketing Minutes #20-Kevin Krason-BizNet

Maurer Marketing Minutes #20-Kevin Krason-BizNet

The methods of marketing to consumers are being shifted from “outbound” messaging (or interruptive advertising) to “inbound” messaging (or content marketing). In Part One of our two part interview, Kevin Krason, Digital Expert and President of Biznet Internet Solutions, takes us through the rapidly changing trends in digital technology and defines search optimization and content marketing. Kevin can be reached by phone at 248-560-9000, email him at kkrason@biznetis.net or visit his website at www.biznetis.net.
Direct download: MMM-20-Kevin_Krason-BizNetIs-1.MP3

Maurer Marketing Minutes #19-Lori T. Williams-Your Legal Resource

Maurer Marketing Minutes #19-Lori T. Williams-Your Legal Resource
Your business specialty, or niche market, determines how you will promote your product or service within your particular industry. Lori Williams, attorney and owner of Your Legal Resource, has found her niche as a legal matchmaker, connecting clients in need of legal advice or representation with experienced Metro Detroit attorneys. She tells us how to find our own niche. Lori can be reached at 248-594-4470 , email: lori@bestlegalresource.com or visit her website at www.bestlegalresource.com.
Direct download: MMM-19-Lori_T_Williams-Your_Legal_Resource.MP3

Maurer Marketing Minutes #18-Terry MacEwen-AdviCoach

Maurer Marketing Minutes #18-Terry MacEwen-AdviCoach
What is the tactical Marketing Plan and how critical is it to the small business owner? Formerly with AdviCoach, Terry MacEwen, not only defines a tactical marketing plan but explains how to implement it. One of the tools he uses to educate his clients is the guerrilla marketing tactics that business guru Jay Conrad Levinson presents in his many books on the subject. Contact Terry at 248-726-7129, email: tmacewen@umich.edu, and see what he's doing now at www.linkedin.com/in/terrymacewen. 
Direct download: MMM-18-Terry_MacEwen-AdviCoach.MP3

Maurer Marketing Minutes #17-Mike Whelan-Your PC Pitstop

Maurer Marketing Minutes #17-Mike Whelan-Your PC Pitstop

Mike Whelan, of Your PC Pitstop, recently added a new business line and a new website, www.PCbuyersagent.com. As part of a social media campaign to promote the site, he decided to use the Pay-Per-Click ads on Facebook. In our interview, he explains how the process works, how he has targeted the ads to reach specific demographics and the measurable results of this marketing decision. Call Mike at 248-557-1001 or email Mike@YourPCpitstop.com

Direct download: MMM-17-Mike_Whelan-Your_PC_Pit_Stop.MP3

Maurer Marketing Minutes #16-Brandon Vanno-Digital IQ Graphics

Maurer Marketing Minutes #16-Brandon Vanno-Digital IQ Graphics
Branding expert Brandon Vanno, president of Digital IQ Graphics, knows that your company logo should reflect what your business is and does at its core. It is your identity, meant to grab attention and be recognizable at a glance. Most of all, he adds, it helps you to stand out among your competition. Do you have a logo that matches your tag line? Is your logo working for you? See samples of Brandon’s work on his website www.digitaliqgraphics.com or call him at 248-663-1874 or email creative@digitaliqgraphics.com.
Direct download: MMM-16-Brandon_Vanno-Digital_IQ.MP3