Recently while I was visiting an
accountant’s office, two women popped in bearing goodies. They were from
an orthodontics office located on the other side of the same large office complex. Their business was slow and
they were using the down time to go door-to-door, not only to introduce themselves to their neighbors in the complex but
to all the other businesses within a two mile area.
With a well-thought out
promotion in hand, their message was clear. The "swag bag" was imprinted with the
company logo, tag line, address and phone number. Inside were samples, most
likely donated from their vendors: toothpaste, tooth brush, dental floss, a
business card, and a flyer with a coupon offering a discount to new patients.
There was, however, a minor catch. In
order to receive the goodies, you had to promise to “like” their facebook page.
The page url address was included on the flyer. This was a clever way to increase the followers on their social media page as well as keeping their business in front of potential new patients in case the need arises to use their service.
When is your business in its down-time? Now is the time to be planning ahead with a strategy to maximize your growth potential and trump your competition. Other suggestions to use the time wisely:
- Update your website and/or social media pages
- Go to business networking events. Don't forget the business cards (and flyers).
- Review your business plan and/or marketing strategy
- Check out what your competition is up too
Next post: Creating Effective Flyers
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