Maurer Marketing Minutes #19-Lori T. Williams-Your Legal Resource

Maurer Marketing Minutes #19-Lori T. Williams-Your Legal Resource
Your business specialty, or niche market, determines how you will promote your product or service within your particular industry. Lori Williams, attorney and owner of Your Legal Resource, has found her niche as a legal matchmaker, connecting clients in need of legal advice or representation with experienced Metro Detroit attorneys. She tells us how to find our own niche. Lori can be reached at 248-594-4470 , email: lori@bestlegalresource.com or visit her website at www.bestlegalresource.com.
Direct download: MMM-19-Lori_T_Williams-Your_Legal_Resource.MP3

Maurer Marketing Minutes #15-Dave Tear-The Sales Coaches Corner

Maurer Marketing Minutes #15-Dave Tear-The Sales Coaches Corner
For most of us, giving referrals to our business associates is not a new concept. Shelves of books have been written about the subject, like “Endless Referrals” or “The Go-Giver” by Bob Burg. Networking organizations such as Local Business Network (LBN) or Business Network International (BNI) revolve around the referral giving concept. In this segment, Dave Tear, owner of The Sales Coaches Corner, gives us an in-depth definition of how to give qualified leads to our associates, what he calls “referrals on steroids”. Find out more about Dave by visiting his website at www.salescoachescorner.com or give him a call at 248-514-4282 or email dave@salescoachescorner.com.
Direct download: MMM-15-David_Tear-Sales_Coaches_Corner.mp3

Maurer Marketing Minutes #11-Bernie Stevens-BSA Events & Entertainment

Maurer Marketing Minutes ##11-Bernie Stevens-BSA Events & Entertaininment
When I first met Bernie Stevens, President of BSA Events & Entertainment, he was just starting out in his business. Over the past 25 years, he has gone from working out of his home to working out of two offices in two different states. When he first used direct mail campaigns, the labels were typed using a typewriter. Bernie’s tells us how direct mail options have changed and how he prioritizes his networking to capture his target market. I caught up with him in his Ohio office, just before he left for Las Vegas. You can reach him at 1-800-4-BERNIE or visit his website at www.BernieStevens.com.
Direct download: MMM-11-Bernie_Stevens-BSA_Events.mp3

Maurer Marketing Minutes #10-Sandy Barris-Marketing Expert

Maurer Marketing Minutes-#10-Sandy Barris-Marketing Expert
Sandy Barris, "The Measureable Marketing Madman" and author of "97 Marketing Secrets", discusses the value of creating a marketing plan, in addition to your business plan. Whether you seek funding or want to identify and target your potential clients, a marketing plan is an essential tool. Sandy can be reached at 248-335-8080 or visit his website at: www.sandybarris.com.
Direct download: MMM-10-Sandy_Barris-Marketing_Expert.mp3

Maurer Marketing Minutes #8-Natalie DeLeo-Mortgage Resource Plus

Maurer Marketing Minutes #8-Natalie DeLeo-Mortgage Resource Plus

Following in the footsteps of her father Jerry, Natalie DeLeo has mastered the art of cultivating “clients for life”. As a loan consultant and marketing director at Mortgage Resource Plus, she has relied on word-of-mouth referrals for over 25 years, as her company does not advertise its services. She believes that “in today’s competitive marketplace, not only should you be delivering beyond the clients’ expectations, you must be able to become a great resource for your clients’ needs”. During our interview, Natalie explains how she does just that. She is an author and is featured in the book, “30 Day Total Business Makeover” published by Minesh Baxi. To find out more information about Natalie, email her at Natalie@mrploan.com or call 248-642-4600 Ext 110.

Direct download: Natalie DeLeo-Mortgage Resource Plus