Lunch with Two Busy Ladies

It isn’t easy getting two of the busiest women I know together on the same day for lunch. With some careful planning, long-time friends Linda Anger, Lin Klaassen, and I were able to meet last week at my home and we sure had a lot of catching up to do!

On the top of the list was celebrating Anger’s newly published, “Sweeping the Floors of the Full Crumb Café”. This book of contemporary poetry, essays and short fiction invites the reader to a “metaphorical eatery where the door is always open and the food is always fresh”.  More details about the book can be found here

She clued us in on her latest project about the secrets we keep from each other and from ourselves. What kind of secrets? She is asking us to share any secret about our self-worth, our weaknesses, and our relationships. 

Anger (pictured on left) encourages you to send your sex fantasies, porn, or any secrets that would be offensive to the average person elsewhere. Secrets that answer the questions: what are people ashamed of? What are the “…if you knew the truth, you wouldn’t want to be my friend” secrets? What have people whispered to you when they start with “Don’t tell anyone”? She promises to keep your response totally confidential, and will never reveal your name. You can contact her at info@thewriteconcept.com

When not writing books, Anger is the President of The Detroit Working Writers  and the Owner of The Write Concept

Face Reader Lin Klaassen (pictured on right) can now add “cover girl” to her long list of accomplishments. She was highlighted in a wonderful article in the September-October 2014 issue of “Women 2 Women Michigan”, written by Elaine Stenger, Ph.D., touting her expertise as one of the top face reading experts in the world and is featured on the cover of the magazine. The full article can be viewed here.

The 3,000 year old method of face reading, commonly called physiognomy, has been scientifically validated to be 92% accurate and has a wide variety of applications, such as in jury selection, law enforcement, business hiring, dating, and in playing the game of poker. Klaassen travels the country as a keynote speaker and teaches workshops on this ancient art to corporate groups or organizations.

She is currently putting together webinars to feature basic face reading to singles actively dating that want to identify compatible or worrisome characteristics of their date as well as to poker players hoping to up their game. Her website is loaded with information on everything you could ever want to know about face reading, including how to get personal reading.

Author Writes A Real Life Who-Done-It Thriller

If you were faced with having a kidney transplant, what would you do while you recuperate? If you are Carol Teegardin, you write a book.

Summoning the skills she learned over 16 years as an investigative reporter for the Detroit Free Press, Carol wrote an unbiased account of Tamara Greene, the 27-year old exotic dancer that was murdered in 2003 after performing at an alleged party thrown by former Detroit Mayor Kwame Kilpatrick at the Manoogian Mansion.  Her book, “Strawberry: How an Exotic Dancer Toppled Detroit’s Hip Hop Mayor”, explores all the much publicized twists and turns of this real life who-done-it thriller that was the start of the decline of the wildly popular mayor.

The book explores the theory that Greene was killed after the mayor’s wife, Carlita Kilpatrick, came home to the mansion unexpectedly to witness the party and then physically attacked the strippers who were performing there. Investigators later speculated that Greene’s murder was a "deliberate hit" by a member of the Detroit Police Department, perhaps to cover up the fact that there even was such a party. But who ordered the “hit”?

Carol has also written “Strawberry” into a play and a screenplay is now in the works.  If you would like to purchase a copy of the book, contact the author at ctee123@yahoo.com. The cost is $10.

Now that she’s back on her feet, Carol is more active than ever before. When not promoting her book, she’s a substitute teacher, is acting in a local production of “Hairspray” at Henry Ford Community College, and is looking forward to becoming a part of the “Proving Innocence” project, a local initiative to free innocent men and women wrongfully convicted and imprisoned for crimes they did not commit. She also is making plans to hike parts of the Appalachian Trail.  

Lunch with Dr. John Telford and Collette Cullen

Several weeks ago I had lunch with long-time friends, Dr. John Telford and author Collette Cullen. John, and his wife Adrienne, welcomed us into their lovely home overlooking Lake St. Clair. With these three dynamic personalities in the same room, all I did was sit back and enjoy the repartee. 

Often called a “lightening rod for controversy” Telford shows no signs of changing his ways any time soon. At nearly 80 years old, this educator, activist and occasional Detroit mayoral candidate, has a new book coming out, “The Poet-Emperor of Earth: An In-Depth Dialogue with The Diety”, that he is calling an allegorical morality tale. And the Diety character, according to Telford, bares a remarkable resemblance to himself. 

He had this to say about his latest project. “Much of the novella features spirited debate between the Eternal Presence and the old poet-emperor regarding the comparative value of democracy vis-a-vis autocracy, with the old activist poet stubbornly seeking to gain permission from the Presence to incorporate some democratic processes in his style of imperial governance. The book has a surprise ending--in fact, it has two.” 

Currently,he is looking to meet a publisher’s agent to help him get several other projects published. To learn more about Telford,his books and his many, many community projects, “google” Dr. John Telford. 

Author,award-winning actress and veteran educator Collette Cullen walks the talk of promoting quality standards in educating our youth. She is currently touring southeast Michigan with her enlightening performance of her reenactment of Annie Sullivan, Helen Keller’s famous teacher. 

In “Annie Speaks”, the focus is to facilitate a conversation on themes in education, motivation, community and engagement. "After my decades in the trenches of education,” Cullen said, “I found myself pondering if we have lost sight of the essential questions. Helen’s quote on her teacher seemed the key, the missing ingredient of the discourse on the reformation of education. Helen said, “The day I met my teacher was the day of my soul’s birthday”.” 

In addition, Cullen is a playwright whose one-act play, “Between the Thorns”, was chosen last year to be produced by Random Acts of Theater, an organization that gives local directors an opportunity to present their work. The play is a story of Detroiters, diversity and dreams. 

Is your school or civic organization looking for a motivational speaker with a most unique message and presentation? Find out more about “Annie Speaks” at www.anniesullivanspeaks.com

Maurer Marketing Minutes #50-Sandra Maurer-Maurer Marketing & Media

Maurer Marketing Minutes 50-Sandra Maurer-Maurer Marketing & Media
How does one celebrate their 50^th radio blog post? Linda Kleist, of Identity Graphic Design, takes over the host chair of Maurer Marketing Minutes and interviews Sandra Maurer. We discuss my five-step process that I coach my clients through in creating a marketing strategy and then implementing the plan. I was able to reveal my extensive marketing and networking background and the niche I have found with published or soon-to-be published authors and baby boomers that are technology challenged.
Thank you, Linda, for celebrating with us. You would make a great host of your own show! I can be reached at Sandra@maurermarketingminutes.com. Linda can be reached at linda@identitygraphicdesign.com

Maurer Marketing Minutes #49-Corey Perlman-eBoot Camp--e-Newsletters

Maurer Marketing Mintues-#49-Corey Perlman-eBoot Camp-eNewsletters
In the third interview of a three-part series, Corey Perlman, author of eBoot Camp, gives tips on how to use e-newsletters as an effective marketing tool as well as a means of keeping yourself in front of customers and business associates. He suggests that you keep the missive short, include links to other sites and make sure its full of valuable information. In addition, he recommends using a “sexy” subject line to grab attention and get the e-newsletter read. And above all, he said, it should be consistent. You can contact Corey through his website www.theebootcamp.com.

Maurer Marketing Minutes #48-Corey Perlman-eBoot Camp-Blogging

MMM-#48-Corey Perlman-eBoot Camp-Blogging

In the second of a three-part series, Corey Perlman, author of eBootCamp, describes blogging in concise and easy to understand language. He explains what a blog is and why you want to have one. One reason is that it’s a living, breathing webpage that allows you to post fresh content consistently. By updating your blog on a weekly or daily basis, Google and other search engines will pick up your content much quicker than before. And, of course, the more people who read or listen to your blog, the more influence and power you exert in your industry. But it’s not a simple process. You can contact Corey through his website www.theebootcamp.com.

Maurer Marketing Minutes #47-Corey Perlman-eBoot Camp-Social Media

Maurer Marketing Minutes-#47-Corey Perlman-eBoot Camp-Social Media
In the first of a three-part series, Corey Perlman, author of eBootCamp, a how-to guide for internet marketing, believes that social media could be described as “peer-to-peer” marketing. “Sites such as LinkedIn, FaceBook or Twitter should be used to engage and interact with your current and potential clients. Make your social media pages all about your customers and ask yourself, what can I give them today?” You can contact Corey through his website www.theebootcamp.com.

Maurer Marketing Minutes #46-Bill Pirtle-The Savvy Business Owner’s Guide

Maurer Marketing Minutes-#46-Bill Pirtle-The Savvy Business Owners Guide

Bill Pirtle, author of “Navigating Through the Risks of Credit Card Processing”, was asked to write an article to benefit readers of a publication in his industry. He determined from his own clientele that most of them weren't using social media simply because they didn't understand the technology. Bill wrote a very informative two-part article explaining social media and how to use it to promote your business and to set you up as an expert in your field. He asked a panel of “pros” to contribute to the article, including Terry Bean, Corey Perlman, Al Crawford, Michael Angelo Caruso, myself and others. Links to the articles: http://tinyurl.com/48ra698 and http://tinyurl.com/4h2p5kv.

Contact Bill at 734-272-6177 or mpctpublishing@gmail.com

Maurer Marketing Minutes #42-Hena Husain-“Insights to Marketing & Getting Clients” #2

Maurer Marketing Minutes-#42-Hena Husain-Insights to Marketing and Getting Clients #2
What happens if you aren’t achieving your goals? In part-two of our interview, hypnotherapist and author Hena Husain reveals emotional blocks to the subconscious mind that could be limiting our beliefs.  Her advice for 2011: We need to focus on our goals as if we have already achieved them. And keep the focus on what we want to achieve, not what we don’t have.  Contact her at her website   www.balance4life.biz or email her at info@balance4life.biz or call 248-561-8159.

Maurer Marketing Minutes #41-Hena Husain-“Insights to Marketing & Getting Clients” #1

Maurer Marketing Mintues #41-Hena Husain-Insights to Marketing and Getting Clients #1
Why do most businesses fail? In this segment of our two-part interview, hypnotherapist and author Hena Husain pinpoints the reason as the lack of a structured and realistic marketing strategy. Hena reveals 10 questions to ask yourself as you set your business goals for 2011. Her book, "Insights to Marketing and Getting Clients", can be found on her website at www.balance4life.biz or email her at info@balance4life.biz or call 248-561-8159.

Maurer Marketing Minutes #40-Cliff Suttle-“How to become meeting Royalty”

Maurer Marketing Minutes #40-Cliff Suttle-"How to become meeting Royalty"
In his upcoming book, “How to Become Meeting Royalty”, Cliff Suttle, owner of Excite Your Audience, points out that meetings can be one of the most productive things you can do in your business, if they are run well. In the third installment of our three-part interview, Cliff tells how to act as the translator between clashing personalities in the meeting. Find out more about Cliff at his website www.ExciteYourAudience.com, or call him at 248-348-1023 or email him at Cliff@CliffSuttle.com.

Cliff Suttle-“The Anti-Elevator Speech”
Cliff Suttle-Public Speaking

Maurer Marketing Minutes #39-Cliff Suttle-Public Speaking

Maurer Marketing Minutes #39-Cliff Suttle-Public Speaking
Self promoting your book takes hard work. Once you’ve published it, the books don’t fly off the shelf by magic. In the second of a three-part interview, Cliff Suttle, owner of Excite Your Audience, Executive Coach and author of “The Anti-Elevator Speech”, explains how important it is to get out and speak to groups and deliver a message worth hearing.  Find out more about Cliff at his website www.ExciteYourAudience.com, or call him at 248-348-1023 or email him at Cliff@CliffSuttle.com.

Cliff Suttle-“The anti-elevator Speech”
Cliff Suttle-“How to become meeting Royalty”

Maurer Marketing Minutes #38-Cliff Suttle-Excite your Audience #1

Maurer Marketing Minutes #38-Cliff Suttle-Excite Your Audience #1
In the first of a three-part interview, Cliff Suttle, owner of Excite Your Audience, Executive Coach and author of “The Anti-Elevator Speech”, describes the traditional 30- or 60-second “elevator pitch” as just a glorified commercial. “We hate commercials and usually tune them out.” As an alternative, Suttle promotes engaging an individual in conversation by hooking them with a tag line, giving them just enough information to interest them. Then “shut up and make them ask for more”. Find out more about Cliff at his website www.ExciteYourAudience.com, or call him at 248-348-1023 or email him at Cliff@CliffSuttle.com.

Cliff Suttle-Public Speaking
Cliff Suttle-“How to become Meeting Royalty”

Maurer Marketing Minutes #36-Jean Tobin Zawlocki-“Help! My company is going out of business! What do I do now?”

Maurer Marketing Minutes #36-Jean Tobin Zawlocki-"Help! My company is going out of business! What do I do now?

After 22 years in the Human Resource industry, Jean Tobin Zawlocki wrote “Help! My Company is Going Out of Business, What Do I Do Now?” What she didn’t realize is that when you finish the book and it is published, the author has to self-promote the book. Without hiring a Public Relations professional or a working knowledge of social media options, Jean has found that getting the word out about the book is taking “three times longer than I ever imagined”. Hear about my newest client’s adventures in self-promotion. Contact her at jmzawlocki@yahoo.com or view her profile at www.linkedin.com/in/jeanzawlocki.

Maurer Marketing Minutes #26-Dan Walker-“The Customer’s Way”

Maurer Marketing Minutes #26-Dan Walker-The Customer's Way
When Dan Walker wrote and published his book, “The Customer’s Way”, he began to build credibility in his field and set himself up as an expert. The book, which presents a novel approach to building better customer relations, has become a marketing tool for informing his clients exactly what he does as well as being an informative and fun way to deliver his message to all his business constituents. Dan can be reached via email at dan@riversendconsulting.com, or by phone at 248-770-2554 or visit his website at www.RiversEndConsulting.com.
Direct download: MMM-26-Dan_Walker-Author_of_The_Customers_Way.mp3

Maurer Marketing Minutes #22-Tom Harris-Marketing Coach/Business Motivator

Maurer Marketing Minutes #22-Tom Harris-Marketing Coach-Business Motivator
Why should a business person have a blog? According to Tom Harris, Marketing Coach and Business Motivator, it establishes online credibility and sets you up as an expert in your field. He gives an in-depth explanation on how to position your blog and target your ideal customer. Email him at tom@tomharris.us, call 877-901-9977 or read his blog at www.tomharris.us.
Direct download: MMM-22-Tom_Harris-Speaker-Marketing_Coach-Business_Motivator.mp3

Maurer Marketing Minutes #13-David Haslam-HMSI Publishing

Maurer Marketing Minutes #13-David Haslam-HMSI Publishing
You’ve taken the time to write your book. Now what? There are three ways to get that book published: you can get lucky enough to have a big publishing house behind you; you can self-publish; or you can go through an author-funded publisher. David Haslam, President of HMSI Publishing, and author of “The Twitter Workbook”, discusses the challenges an author faces in getting their book published, distributed and promoted. Contact David at 734-259-0387, email at drh33@hmsi-inc.com or visit his website at www.publishHMSI.com
Direct download: MMM-13-David_Haslam-HMSI_Publishing.mp3

Maurer Marketing Minutes #10-Sandy Barris-Marketing Expert

Maurer Marketing Minutes-#10-Sandy Barris-Marketing Expert
Sandy Barris, "The Measureable Marketing Madman" and author of "97 Marketing Secrets", discusses the value of creating a marketing plan, in addition to your business plan. Whether you seek funding or want to identify and target your potential clients, a marketing plan is an essential tool. Sandy can be reached at 248-335-8080 or visit his website at: www.sandybarris.com.
Direct download: MMM-10-Sandy_Barris-Marketing_Expert.mp3

Maurer Marketing Minutes #9-Diane Dunn-Harpist & Author

Maurer Marketing Minutes #9-Diane Dunne-Harpist & Children's Author

A few years ago, harpist and children’s author Diane Dunn wanted to diversify her entertainment business into the corporate community. So she hired a publicist and joined a couple chambers of commerce. Diane’s business soon tripled and now she’s having way too much fun! You can’t help but smile as you listen to all her adventures. Contact her at 313-938-9847, email: heartandharp@comcast.net, visit her website: http://www.heartandharp.net . Read about her lost and found harp: Http://www.detnews.com/article/20100325/OPINION03/3250398/Odyssey-of-pluck-and-luck

Direct download: MMM-9-Diane_Dunn-Harpist.mp3

Maurer Marketing Minutes #8-Natalie DeLeo-Mortgage Resource Plus

Maurer Marketing Minutes #8-Natalie DeLeo-Mortgage Resource Plus

Following in the footsteps of her father Jerry, Natalie DeLeo has mastered the art of cultivating “clients for life”. As a loan consultant and marketing director at Mortgage Resource Plus, she has relied on word-of-mouth referrals for over 25 years, as her company does not advertise its services. She believes that “in today’s competitive marketplace, not only should you be delivering beyond the clients’ expectations, you must be able to become a great resource for your clients’ needs”. During our interview, Natalie explains how she does just that. She is an author and is featured in the book, “30 Day Total Business Makeover” published by Minesh Baxi. To find out more information about Natalie, email her at Natalie@mrploan.com or call 248-642-4600 Ext 110.

Direct download: Natalie DeLeo-Mortgage Resource Plus