Maurer Marketing Minutes #38-Cliff Suttle-Excite your Audience #1

Maurer Marketing Minutes #38-Cliff Suttle-Excite Your Audience #1
In the first of a three-part interview, Cliff Suttle, owner of Excite Your Audience, Executive Coach and author of “The Anti-Elevator Speech”, describes the traditional 30- or 60-second “elevator pitch” as just a glorified commercial. “We hate commercials and usually tune them out.” As an alternative, Suttle promotes engaging an individual in conversation by hooking them with a tag line, giving them just enough information to interest them. Then “shut up and make them ask for more”. Find out more about Cliff at his website www.ExciteYourAudience.com, or call him at 248-348-1023 or email him at Cliff@CliffSuttle.com.

Cliff Suttle-Public Speaking
Cliff Suttle-“How to become Meeting Royalty”

Maurer Marketing Minutes #31-Linda Kleist-Identity Graphic Design

Maurer Marketing Minutes #31-Linda Kleist-Identity Graphic Design

According to Linda Kleist, Marketing Director at Identity Graphic Design, business owners need to pay close attention to their visual brand. “Brand” is a buzz word and in this case, represents the face of your business. Your logo can help or hinder the business, as it is the first impression that you project out into the world. You can reach Linda at 586-558-9795, email Linda@IdentityGraphicDesign.com or at her website www.IdentityGraphicDesign.com.

Direct download: MMM-31-Linda_Kleist-Marketing_Director-Identity_Graphic_Design.mp3

Maurer Marketing Minutes 27-Barry Demp-Barry Demp Coaching

Maurer Marketing Minutes #27-Barry Demp-Barry Demp Coaching
Barry Demp, of Barry Demp Coaching, has coined the phrase “Social Capitalism”, which refers to the process of building business relationships and taking advantage of networking opportunities. In our interview, he discusses customizing your networking to reach your target customer and how to prioritize the time you devote to networking. Check out his website, www.dempcoaching.com, for more invaluable advice from the first Master Certified Coach in Michigan.
Direct download: MMM-27-Barry_Demp-Barry_Demp_Coaching.mp3

Maurer Marketing Minutes 23-Mark Besh-Visual Impact

Maurer Marketing Minutes #23-Mark Besh-Visual Impact

Mark Besh, multimedia expert and Principal at Visual Impact agrees with our former guest, Kevin Krason, that video is becoming the most important media to get your company, product or service message noticed and ranked higher on the search engines. Mark talks about the benefits to business owners in using video to reach their customers and how to get the advertisement seen by the virtual community. Mark is happy to hear from you at mbesh@4vis.com or 248-548-7000 or visit his website at www.4vis.com
Direct download: MMM-23-Mark_Besh-Visual_Impact.MP3

Maurer Marketing Minutes #18-Terry MacEwen-AdviCoach

Maurer Marketing Minutes #18-Terry MacEwen-AdviCoach
What is the tactical Marketing Plan and how critical is it to the small business owner? Formerly with AdviCoach, Terry MacEwen, not only defines a tactical marketing plan but explains how to implement it. One of the tools he uses to educate his clients is the guerrilla marketing tactics that business guru Jay Conrad Levinson presents in his many books on the subject. Contact Terry at 248-726-7129, email: tmacewen@umich.edu, and see what he's doing now at www.linkedin.com/in/terrymacewen. 
Direct download: MMM-18-Terry_MacEwen-AdviCoach.MP3

Maurer Marketing Minutes #17-Mike Whelan-Your PC Pitstop

Maurer Marketing Minutes #17-Mike Whelan-Your PC Pitstop

Mike Whelan, of Your PC Pitstop, recently added a new business line and a new website, www.PCbuyersagent.com. As part of a social media campaign to promote the site, he decided to use the Pay-Per-Click ads on Facebook. In our interview, he explains how the process works, how he has targeted the ads to reach specific demographics and the measurable results of this marketing decision. Call Mike at 248-557-1001 or email Mike@YourPCpitstop.com

Direct download: MMM-17-Mike_Whelan-Your_PC_Pit_Stop.MP3

Maurer Marketing Minutes #16-Brandon Vanno-Digital IQ Graphics

Maurer Marketing Minutes #16-Brandon Vanno-Digital IQ Graphics
Branding expert Brandon Vanno, president of Digital IQ Graphics, knows that your company logo should reflect what your business is and does at its core. It is your identity, meant to grab attention and be recognizable at a glance. Most of all, he adds, it helps you to stand out among your competition. Do you have a logo that matches your tag line? Is your logo working for you? See samples of Brandon’s work on his website www.digitaliqgraphics.com or call him at 248-663-1874 or email creative@digitaliqgraphics.com.
Direct download: MMM-16-Brandon_Vanno-Digital_IQ.MP3

Maurer Marketing Minutes #15-Dave Tear-The Sales Coaches Corner

Maurer Marketing Minutes #15-Dave Tear-The Sales Coaches Corner
For most of us, giving referrals to our business associates is not a new concept. Shelves of books have been written about the subject, like “Endless Referrals” or “The Go-Giver” by Bob Burg. Networking organizations such as Local Business Network (LBN) or Business Network International (BNI) revolve around the referral giving concept. In this segment, Dave Tear, owner of The Sales Coaches Corner, gives us an in-depth definition of how to give qualified leads to our associates, what he calls “referrals on steroids”. Find out more about Dave by visiting his website at www.salescoachescorner.com or give him a call at 248-514-4282 or email dave@salescoachescorner.com.
Direct download: MMM-15-David_Tear-Sales_Coaches_Corner.mp3

Maurer Marketing Minutes #14-Bob DiTomasso-Shot by Bob

Maurer Marketing Minutes #14-Bob DiTomasso-Get Shot by Bob
Bob DiTomasso, owner of Robert DiTomasso Photography, has two taglines that are examples of pure branding genius: “Get Shot by Bob” and “for a price, I’ll shoot your relatives”. It’s humorous, memorable and gets a lot of attention at tradeshows and networking events. In our interview, Bob talks about how using the slogans have increased his business and some of the reaction to it. See samples of his work at www.GetShotByBob.com. He can be reached at 248-941-4859 or email info@GetShotByBob.com.
Direct download: MMM-14-Bob_DiTommaso-Shot_by_Bob.mp3

Maurer Marketing Minutes #12-Kevin VanDette-Affordable Website Specialists

Maurer Marketing Minutes #12-Kevin VanDette-Affordable Website Specialists
In this interview, Kevin VanDette of Affordable Websites clears up the confusion surrounding the use of a website or a blog – or both – to promote your business. He tells us the differences in the two and how to determine which option would best suit your situation. You can reach Kevin at 248-884-5267, email at info@awspecialists.com or visit his website at www.awspecialists.com.
Direct download: MMM-12-Kevin_VanDette-Affordable_Website_Specialists.mp3

Maurer Marketing Minutes #10-Sandy Barris-Marketing Expert

Maurer Marketing Minutes-#10-Sandy Barris-Marketing Expert
Sandy Barris, "The Measureable Marketing Madman" and author of "97 Marketing Secrets", discusses the value of creating a marketing plan, in addition to your business plan. Whether you seek funding or want to identify and target your potential clients, a marketing plan is an essential tool. Sandy can be reached at 248-335-8080 or visit his website at: www.sandybarris.com.
Direct download: MMM-10-Sandy_Barris-Marketing_Expert.mp3

Maurer Marketing Minutes #8-Natalie DeLeo-Mortgage Resource Plus

Maurer Marketing Minutes #8-Natalie DeLeo-Mortgage Resource Plus

Following in the footsteps of her father Jerry, Natalie DeLeo has mastered the art of cultivating “clients for life”. As a loan consultant and marketing director at Mortgage Resource Plus, she has relied on word-of-mouth referrals for over 25 years, as her company does not advertise its services. She believes that “in today’s competitive marketplace, not only should you be delivering beyond the clients’ expectations, you must be able to become a great resource for your clients’ needs”. During our interview, Natalie explains how she does just that. She is an author and is featured in the book, “30 Day Total Business Makeover” published by Minesh Baxi. To find out more information about Natalie, email her at Natalie@mrploan.com or call 248-642-4600 Ext 110.

Direct download: Natalie DeLeo-Mortgage Resource Plus

Maurer Marketing Minutes #4-Sara Kravitz-Balance Communications

Maurer Marketing Minutes #4-Sara Kravitz-Balance Communications
Press Releases are often referred to as “earned media” or free publicity that gets you and your company noticed in print and broadcast markets. According to Sara Kravitz, Marketing Communications Specialist and owner of Balance Communications, getting that news published in the local newspapers and online is the best form of self-promotion. Sara gives do-it-yourself tips on how to write a press release and develop content for a website. Contact her at sarakravitz@sbcglobal.net, or by phone at 248-787-9854.
Direct download: Sara_Kravitz-Balance_Communications.MP3

Maurer Marketing Minutes #3-Mike Passmore-Edward Jones Investments

Maurer Marketing Minutes #3-Mike Passmore-Edward Jones Investments

Three years ago, Michael Passmore went to work at Edward Jones as a financial advisor. He soon discovered that, to his amazement, he enjoyed their rather old-fashioned way of prospecting for new clients. Will this work for you? Contact Mike at 586-421-0934, toll free at 877-421-0964 or email Michael.passmore@edwardjones.com.

Direct download: MMM-3-Edward_Jones-Mike_Passmore.MP3

Maurer Marketing Minutes #1-Face Reading by Lin-Lin Klaassen

Maurer Marketing Minutes #1-Face Reading by Lin-Lin Klaassen

Today’s Maurer Marketing Minutes features Lin Klaassen, one of the top five face reading experts of our time. For the past 18 years, she has been known as an innovative author, trainer, teacher, speaker, jury consultant and entertainer. When she first started out, people told her “Face Reading By Lin” wasn’t the right name for her business. They said it was “too long” and not “catchy enough”. In our interview, Lin tells how she didn’t take their advice.

It’s not too difficult to find Lin! Visit her website at www.FaceReadingByLin.com, contact her on Facebook: Face Reading By Lin, You Tube: facereadingbylin, LinkedIn: Lin Klaassen or email her at FaceReadingByLin@aol.com. Or contact her at 586-773-4230.

Direct download: MMM-1-Face_Reading_by_Lin-Lin_Klaassen.mp3