Maurer Marketing Minutes #31-Linda Kleist-Identity Graphic Design

Maurer Marketing Minutes #31-Linda Kleist-Identity Graphic Design

According to Linda Kleist, Marketing Director at Identity Graphic Design, business owners need to pay close attention to their visual brand. “Brand” is a buzz word and in this case, represents the face of your business. Your logo can help or hinder the business, as it is the first impression that you project out into the world. You can reach Linda at 586-558-9795, email Linda@IdentityGraphicDesign.com or at her website www.IdentityGraphicDesign.com.

Direct download: MMM-31-Linda_Kleist-Marketing_Director-Identity_Graphic_Design.mp3

Maurer Marketing Minutes #29-Beverly Cornell-Mango Languages #2

Maurer Marketing Minutes #29-Beverly Cornell-Mango Languages
What is the personality of your ideal target customer? In Part 2 of our three-part interview, Beverly Cornell-McGlynn, Marketing and Social Media Expert and author of "Lemonade Tales", (formerly Marketing Director at Mango Languages), helps us to get clear on how to profile our potential clients and work within our budget to get the best ROI for our money. Find out more about Beverly at www.linkedin.com/in/beverlycornell or email her at beverlyrcornell@gmail.com.
Direct download: MMM-29-Beverly_Cornell-Mango_Languages-2.mp3

Maurer Marketing Minutes 27-Barry Demp-Barry Demp Coaching

Maurer Marketing Minutes #27-Barry Demp-Barry Demp Coaching
Barry Demp, of Barry Demp Coaching, has coined the phrase “Social Capitalism”, which refers to the process of building business relationships and taking advantage of networking opportunities. In our interview, he discusses customizing your networking to reach your target customer and how to prioritize the time you devote to networking. Check out his website, www.dempcoaching.com, for more invaluable advice from the first Master Certified Coach in Michigan.
Direct download: MMM-27-Barry_Demp-Barry_Demp_Coaching.mp3

Maurer Marketing Minutes 23-Mark Besh-Visual Impact

Maurer Marketing Minutes #23-Mark Besh-Visual Impact

Mark Besh, multimedia expert and Principal at Visual Impact agrees with our former guest, Kevin Krason, that video is becoming the most important media to get your company, product or service message noticed and ranked higher on the search engines. Mark talks about the benefits to business owners in using video to reach their customers and how to get the advertisement seen by the virtual community. Mark is happy to hear from you at mbesh@4vis.com or 248-548-7000 or visit his website at www.4vis.com
Direct download: MMM-23-Mark_Besh-Visual_Impact.MP3

Maurer Marketing Minutes #22-Tom Harris-Marketing Coach/Business Motivator

Maurer Marketing Minutes #22-Tom Harris-Marketing Coach-Business Motivator
Why should a business person have a blog? According to Tom Harris, Marketing Coach and Business Motivator, it establishes online credibility and sets you up as an expert in your field. He gives an in-depth explanation on how to position your blog and target your ideal customer. Email him at tom@tomharris.us, call 877-901-9977 or read his blog at www.tomharris.us.
Direct download: MMM-22-Tom_Harris-Speaker-Marketing_Coach-Business_Motivator.mp3

Maurer Marketing Minutes #21-Kevin Krason-BizNet Internet Solutions-2

Maurer Marketing Minutes #21-Kevin Krason-2 BizNet Internet Solutions
In Part Two of our two-part interview, Kevin Krason, Digital Expert and President of Biznet Internet Solutions, makes some predictions on the future of digital marketing. He says the focus will be on the expansion of online video content and portable access to the web from your cell phone. Kevin can be reached by phone at 248-560-9000, email him at kkrason@biznetis.net or visit his website at www.biznetis.net.
Direct download: MMM-21-Kevin_Krason-Biznet_Internet_Solutions-2.mp3

Maurer Marketing Minutes #20-Kevin Krason-BizNet

Maurer Marketing Minutes #20-Kevin Krason-BizNet

The methods of marketing to consumers are being shifted from “outbound” messaging (or interruptive advertising) to “inbound” messaging (or content marketing). In Part One of our two part interview, Kevin Krason, Digital Expert and President of Biznet Internet Solutions, takes us through the rapidly changing trends in digital technology and defines search optimization and content marketing. Kevin can be reached by phone at 248-560-9000, email him at kkrason@biznetis.net or visit his website at www.biznetis.net.
Direct download: MMM-20-Kevin_Krason-BizNetIs-1.MP3

Maurer Marketing Minutes #19-Lori T. Williams-Your Legal Resource

Maurer Marketing Minutes #19-Lori T. Williams-Your Legal Resource
Your business specialty, or niche market, determines how you will promote your product or service within your particular industry. Lori Williams, attorney and owner of Your Legal Resource, has found her niche as a legal matchmaker, connecting clients in need of legal advice or representation with experienced Metro Detroit attorneys. She tells us how to find our own niche. Lori can be reached at 248-594-4470 , email: lori@bestlegalresource.com or visit her website at www.bestlegalresource.com.
Direct download: MMM-19-Lori_T_Williams-Your_Legal_Resource.MP3

Maurer Marketing Minutes #17-Mike Whelan-Your PC Pitstop

Maurer Marketing Minutes #17-Mike Whelan-Your PC Pitstop

Mike Whelan, of Your PC Pitstop, recently added a new business line and a new website, www.PCbuyersagent.com. As part of a social media campaign to promote the site, he decided to use the Pay-Per-Click ads on Facebook. In our interview, he explains how the process works, how he has targeted the ads to reach specific demographics and the measurable results of this marketing decision. Call Mike at 248-557-1001 or email Mike@YourPCpitstop.com

Direct download: MMM-17-Mike_Whelan-Your_PC_Pit_Stop.MP3

Maurer Marketing Minutes #16-Brandon Vanno-Digital IQ Graphics

Maurer Marketing Minutes #16-Brandon Vanno-Digital IQ Graphics
Branding expert Brandon Vanno, president of Digital IQ Graphics, knows that your company logo should reflect what your business is and does at its core. It is your identity, meant to grab attention and be recognizable at a glance. Most of all, he adds, it helps you to stand out among your competition. Do you have a logo that matches your tag line? Is your logo working for you? See samples of Brandon’s work on his website www.digitaliqgraphics.com or call him at 248-663-1874 or email creative@digitaliqgraphics.com.
Direct download: MMM-16-Brandon_Vanno-Digital_IQ.MP3

Maurer Marketing Minutes #11-Bernie Stevens-BSA Events & Entertainment

Maurer Marketing Minutes ##11-Bernie Stevens-BSA Events & Entertaininment
When I first met Bernie Stevens, President of BSA Events & Entertainment, he was just starting out in his business. Over the past 25 years, he has gone from working out of his home to working out of two offices in two different states. When he first used direct mail campaigns, the labels were typed using a typewriter. Bernie’s tells us how direct mail options have changed and how he prioritizes his networking to capture his target market. I caught up with him in his Ohio office, just before he left for Las Vegas. You can reach him at 1-800-4-BERNIE or visit his website at www.BernieStevens.com.
Direct download: MMM-11-Bernie_Stevens-BSA_Events.mp3