Maurer Marketing Minutes #50-Sandra Maurer-Maurer Marketing & Media

Maurer Marketing Minutes 50-Sandra Maurer-Maurer Marketing & Media
How does one celebrate their 50^th radio blog post? Linda Kleist, of Identity Graphic Design, takes over the host chair of Maurer Marketing Minutes and interviews Sandra Maurer. We discuss my five-step process that I coach my clients through in creating a marketing strategy and then implementing the plan. I was able to reveal my extensive marketing and networking background and the niche I have found with published or soon-to-be published authors and baby boomers that are technology challenged.
Thank you, Linda, for celebrating with us. You would make a great host of your own show! I can be reached at Sandra@maurermarketingminutes.com. Linda can be reached at linda@identitygraphicdesign.com

Maurer Marketing Minutes #36-Jean Tobin Zawlocki-“Help! My company is going out of business! What do I do now?”

Maurer Marketing Minutes #36-Jean Tobin Zawlocki-"Help! My company is going out of business! What do I do now?

After 22 years in the Human Resource industry, Jean Tobin Zawlocki wrote “Help! My Company is Going Out of Business, What Do I Do Now?” What she didn’t realize is that when you finish the book and it is published, the author has to self-promote the book. Without hiring a Public Relations professional or a working knowledge of social media options, Jean has found that getting the word out about the book is taking “three times longer than I ever imagined”. Hear about my newest client’s adventures in self-promotion. Contact her at jmzawlocki@yahoo.com or view her profile at www.linkedin.com/in/jeanzawlocki.

Maurer Marketing Minutes #32-Lisa Lapides Sawicki-Lapides Publicity Giragosian

Maurer Marketing Minutes #32-Lisa Lapides Sawicki-Lapides Publicity Giragosian

If anyone would know about what’s newsworthy, it’s Lisa Lapides Sawicki. For 30 years, she has been guiding her clients on ways to get noticed in the media. She shares her insights on how to find your newsworthy angle and get ahead of those competing for the limited media attention available for business owners. Visit her website www.lapidespublicity.com,  email her at LisaPublicity@gmail.com or call 248-399-3311.

Direct download: Direct download: MMM-32-Lisa_Lapides-Lapides_Giragosian_Publicity.mp3

Maurer Marketing Minutes #9-Diane Dunn-Harpist & Author

Maurer Marketing Minutes #9-Diane Dunne-Harpist & Children's Author

A few years ago, harpist and children’s author Diane Dunn wanted to diversify her entertainment business into the corporate community. So she hired a publicist and joined a couple chambers of commerce. Diane’s business soon tripled and now she’s having way too much fun! You can’t help but smile as you listen to all her adventures. Contact her at 313-938-9847, email: heartandharp@comcast.net, visit her website: http://www.heartandharp.net . Read about her lost and found harp: Http://www.detnews.com/article/20100325/OPINION03/3250398/Odyssey-of-pluck-and-luck

Direct download: MMM-9-Diane_Dunn-Harpist.mp3

Maurer Marketing Minutes #4-Sara Kravitz-Balance Communications

Maurer Marketing Minutes #4-Sara Kravitz-Balance Communications
Press Releases are often referred to as “earned media” or free publicity that gets you and your company noticed in print and broadcast markets. According to Sara Kravitz, Marketing Communications Specialist and owner of Balance Communications, getting that news published in the local newspapers and online is the best form of self-promotion. Sara gives do-it-yourself tips on how to write a press release and develop content for a website. Contact her at sarakravitz@sbcglobal.net, or by phone at 248-787-9854.
Direct download: Sara_Kravitz-Balance_Communications.MP3