Time for a Spring Spruce-up!

Spring has finally sprung and traditionally, it’s a time that many people think of clearing out the clutter in the garage or basement. Why not initiate a spring spruce-up of your business marketing?

The best place to start is by taking an objective look at your existing brand and/or logo. Is your logo old and outdated? Is your marketing material inconsistent? Now may be the time to enlist the help of a graphic designer to create a fresh and new image that clearly enhances the look of your business. 

When was the last time you updated the pictures you have on your social media profiles and web pages? If they are more than six months old, it’s time to post new ones. You may want to consider having your photo taken by a professional photographer.

And while you are at it, why not freshen up your data on all your social media sites such as LinkedIn, Facebook or Twitter? Your business is constantly evolving and your social media should reflect those changes.

Haven’t taken the plunge into the internet marketing realm yet? Now may be the time to explore your social media options and make the commitment to maintain your internet presence. 

Is your website or blog in need of an overhaul?  If you don’t have a website, landing page or blog, this could be the perfect time to consult with a web designer to explore your options.

What are you doing to drive traffic to your website, blog or other social media sites? Do you send out an e-newsletter on a regular basis with “links” directing your readers to your website or blog?

All of the elements above can be included in a Marketing Strategy. Does your company have such a plan in place? A Marketing Strategy is a living document that changes monthly, weekly, and even daily, as your business evolves and adapts to your business environment. If you are currently without a marketing strategy or business plan, now is the time to create one.

I would be delighted to help you explore any of these options and welcome the opportunity to meet with you face-to-face to discuss new ideas and answer your questions on how to brand and expand your business.
 

Marketing Tip #26 - Think Like a Celebrity!

Are you speaker, trainer, author or anyone who speaks to groups? Stop promoting your events as “speaking engagements” or “training sessions” or “lectures”. That’s what ordinary speakers do. Celebrities promote their “appearances”.  Why not add a tab to your website or blog listing any upcoming appearances you may have, as well as articles, podcasts, and upcoming events you will attend. It will make you look in-demand, an authority in your niche and even a celebrity.

Marketing Tip #22 / E-Newsletter vs. Blogging

Blogging expert, Andy Wibbels, is often asked if it is better to use an e-mail newsletter or a blog. His answer: Use both! “A blog makes managing your past newsletter archives easier, brings newsletter readers to your site, and centralizes responses and feedback. Instead of having to mess around with getting each edition of your newsletter online, you simply add the newsletter to your blog and it’s online immediately and archived for posterity. Also, if your newsletters are archived, they can be indexed more easily by search engines, providing you and your newsletter with increased visibility.” From “Blog Wild! A Guide for Small Business Blogging.  www.GoBlogWild.com

Maurer Marketing Minutes #48-Corey Perlman-eBoot Camp-Blogging

MMM-#48-Corey Perlman-eBoot Camp-Blogging

In the second of a three-part series, Corey Perlman, author of eBootCamp, describes blogging in concise and easy to understand language. He explains what a blog is and why you want to have one. One reason is that it’s a living, breathing webpage that allows you to post fresh content consistently. By updating your blog on a weekly or daily basis, Google and other search engines will pick up your content much quicker than before. And, of course, the more people who read or listen to your blog, the more influence and power you exert in your industry. But it’s not a simple process. You can contact Corey through his website www.theebootcamp.com.

Maurer Marketing Minutes #47-Corey Perlman-eBoot Camp-Social Media

Maurer Marketing Minutes-#47-Corey Perlman-eBoot Camp-Social Media
In the first of a three-part series, Corey Perlman, author of eBootCamp, a how-to guide for internet marketing, believes that social media could be described as “peer-to-peer” marketing. “Sites such as LinkedIn, FaceBook or Twitter should be used to engage and interact with your current and potential clients. Make your social media pages all about your customers and ask yourself, what can I give them today?” You can contact Corey through his website www.theebootcamp.com.

Maurer Marketing Minutes #22-Tom Harris-Marketing Coach/Business Motivator

Maurer Marketing Minutes #22-Tom Harris-Marketing Coach-Business Motivator
Why should a business person have a blog? According to Tom Harris, Marketing Coach and Business Motivator, it establishes online credibility and sets you up as an expert in your field. He gives an in-depth explanation on how to position your blog and target your ideal customer. Email him at tom@tomharris.us, call 877-901-9977 or read his blog at www.tomharris.us.
Direct download: MMM-22-Tom_Harris-Speaker-Marketing_Coach-Business_Motivator.mp3

Maurer Marketing Minutes #12-Kevin VanDette-Affordable Website Specialists

Maurer Marketing Minutes #12-Kevin VanDette-Affordable Website Specialists
In this interview, Kevin VanDette of Affordable Websites clears up the confusion surrounding the use of a website or a blog – or both – to promote your business. He tells us the differences in the two and how to determine which option would best suit your situation. You can reach Kevin at 248-884-5267, email at info@awspecialists.com or visit his website at www.awspecialists.com.
Direct download: MMM-12-Kevin_VanDette-Affordable_Website_Specialists.mp3