Showing posts with label Publishing. Show all posts
Showing posts with label Publishing. Show all posts

Tuesday, March 3, 2015

Author Writes A Real Life Who-Done-It Thriller


If you were faced with having a kidney transplant, what would you do while you recuperate? If you are Carol Teegardin, you write a book.

Summoning the skills she learned over 16 years as an investigative reporter for the Detroit Free Press, Carol wrote an unbiased account of Tamara Greene, the 27-year old exotic dancer that was murdered in 2003 after performing at an alleged party thrown by former Detroit Mayor Kwame Kilpatrick at the Manoogian Mansion.  Her book, “Strawberry: How an Exotic Dancer Toppled Detroit’s Hip Hop Mayor”, explores all the much publicized twists and turns of this real life who-done-it thriller that was the start of the decline of the wildly popular mayor.

The book explores the theory that Greene was killed after the mayor’s wife, Carlita Kilpatrick, came home to the mansion unexpectedly to witness the party and then physically attacked the strippers who were performing there. Investigators later speculated that Greene’s murder was a "deliberate hit" by a member of the Detroit Police Department, perhaps to cover up the fact that there even was such a party. But who ordered the “hit”?

Carol has also written “Strawberry” into a play and a screenplay is now in the works.  If you would like to purchase a copy of the book, contact the author at ctee123@yahoo.com. The cost is $10.

Now that she’s back on her feet, Carol is more active than ever before. When not promoting her book, she’s a substitute teacher, is acting in a local production of “Hairspray” at Henry Ford Community College, and is looking forward to becoming a part of the “Proving Innocence” project, a local initiative to free innocent men and women wrongfully convicted and imprisoned for crimes they did not commit. She also is making plans to hike parts of the Appalachian Trail.  

Wednesday, February 25, 2015

Blaming it on Brain Freeze


Believe it or not, I’m a stickler for proofreading. And I know that spell check really is our friend. But I’m not perfect or exempt from making errors in my emails and sometimes I don’t adhere to my own rule of getting a second – and even a third – set of eyes to read my stuff before I hit send.

This past week I sent out a reminder to attend the premiere showing of our “Poetry Leaves” video. My postcard said “Thursday, February 25." I quickly received a shout out from an astute reader telling me that February 25 was on Wednesday. How embarrassing.  

So what’s this landscape company’s excuse? At a business expo, I picked up a “home-made” brochure for a local lawn maintenance company.  Now I don’t mean to imply that all marketing materials that are professionally produced are error free, but generally they are double-proofed before they are printed - by the printer and then by the customer as well.

The text in their brochure was all in caps, a pet peeve of mine as it makes the print look like an optical illusion and is hard to read. But still even that did not hide a glaring, and rather humorous, error in the text.

“Our beginnings were humble, one man, one mower, maintaining 50 properties a week. Due to our relaibilty (sic) and attention to detail, customers referred us to their family and friends.”

I’m hoping their service must be more impressive than their proofreading skills.

It can happen to the best of us but if anyone asks, I’ve decided to blame my error on ‘brain freeze’, literally as fallout from the brutal temperatures we’ve endured this winter. Or if that doesn’t go over too big, I can also say it was a test to see who reads my emails. 

And just so you know, I did have this piece proofed by two pros.

Monday, April 4, 2011

Maurer Marketing Minutes #50-Sandra Maurer-Maurer Marketing & Media

Maurer Marketing Minutes 50-Sandra Maurer-Maurer Marketing & Media
Sandra casualHow does one celebrate their 50th radio blog post? Linda Kleist, of Identity Graphic Design, takes over the host chair of Maurer Marketing Minutes and interviews Sandra Maurer. We discuss my five-step process that I coach my clients through in creating a marketing strategy and then implementing the plan. I was able to reveal my extensive marketing and networking background and the niche I have found with published or soon-to-be published authors and baby boomers that are technology challenged.
Thank you, Linda, for celebrating with us. You would make a great host of your own show! I can be reached at Sandra@maurermarketingminutes.com. Linda can be reached at linda@identitygraphicdesign.com

Tuesday, February 8, 2011

Maurer Marketing Minutes #46-Bill Pirtle-The Savvy Business Owner’s Guide

Maurer Marketing Minutes-#46-Bill Pirtle-The Savvy Business Owners Guide

3e693b0Bill Pirtle, author of “Navigating Through the Risks of Credit Card Processing”, was asked to write an article to benefit readers of a publication in his industry. He determined from his own clientele that most of them weren't using social media simply because they didn't understand the technology. Bill wrote a very informative two-part article explaining social media and how to use it to promote your business and to set you up as an expert in your field. He asked a panel of “pros” to contribute to the article, including Terry Bean, Corey Perlman, Al Crawford, Michael Angelo Caruso, myself and others. Links to the articles: http://tinyurl.com/48ra698 and http://tinyurl.com/4h2p5kv.

Contact Bill at 734-272-6177 or mpctpublishing@gmail.com

Wednesday, December 22, 2010

Maurer Marketing Minutes #39-Cliff Suttle-Public Speaking

podcastIconMaurer Marketing Minutes #39-Cliff Suttle-Public Speaking
cliffcurtain2Self promoting your book takes hard work. Once you’ve published it, the books don’t fly off the shelf by magic. In the second of a three-part interview, Cliff Suttle, owner of Excite Your Audience, Executive Coach and author of “The Anti-Elevator Speech”, explains how important it is to get out and speak to groups and deliver a message worth hearing.  Find out more about Cliff at his website www.ExciteYourAudience.com, or call him at 248-348-1023 or email him at Cliff@CliffSuttle.com.

Cliff Suttle-“The anti-elevator Speech”
Cliff Suttle-“How to become meeting Royalty”

Wednesday, November 24, 2010

Maurer Marketing Minutes #36-Jean Tobin Zawlocki-“Help! My company is going out of business! What do I do now?”

Maurer Marketing Minutes #36-Jean Tobin Zawlocki-"Help! My company is going out of business! What do I do now?

PhotoAfter 22 years in the Human Resource industry, Jean Tobin Zawlocki wrote “Help! My Company is Going Out of Business, What Do I Do Now?” What she didn’t realize is that when you finish the book and it is published, the author has to self-promote the book. Without hiring a Public Relations professional or a working knowledge of social media options, Jean has found that getting the word out about the book is taking “three times longer than I ever imagined”. Hear about my newest client’s adventures in self-promotion. Contact her at jmzawlocki@yahoo.com or view her profile at www.linkedin.com/in/jeanzawlocki.

Monday, July 26, 2010

Maurer Marketing Minutes #13-David Haslam-HMSI Publishing

Maurer Marketing Minutes #13-David Haslam-HMSI Publishing
Haslam You’ve taken the time to write your book. Now what? There are three ways to get that book published: you can get lucky enough to have a big publishing house behind you; you can self-publish; or you can go through an author-funded publisher. David Haslam, President of HMSI Publishing, and author of “The Twitter Workbook”, discusses the challenges an author faces in getting their book published, distributed and promoted. Contact David at 734-259-0387, email at drh33@hmsi-inc.com or visit his website at www.publishHMSI.com
Direct download: MMM-13-David_Haslam-HMSI_Publishing.mp3